There a thousands(millions?) of (mobile) apps out there. But what makes the difference between a good and a great app experience?
The answer is simple: Intentional design. I recommend watching this session by Doug LeMoine.
Doug walks us through 5 elements of intentional design. Each element needs to be considered in your design process:
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Radical Simplification
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Deep Understanding
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Extreme Focus
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Personal Connection
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Direct Communication
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